Top 10 Shopify Apps for E-commerce Stores in Italy

Introduction

Italy’s ecommerce sector is stronger than ever in 2025. From Milan’s luxury fashion houses to Florence’s artisan shops and Rome’s tech startups, Italian entrepreneurs are using Shopify to build successful online stores. But success isn’t just about selling great products — it’s about optimizing the experience with the right Shopify apps.

This article highlights the Top 10 Shopify apps for e-commerce stores in Italy, focusing on tools that improve conversions, marketing, customer loyalty, and compliance with EU standards.

1. AeroApps – All-in-One Shopify Growth Suite (Best Overall)

AeroApps is our top pick for Italy because it solves multiple e-commerce challenges in one package. Instead of juggling several apps, AeroApps offers a full toolkit that helps stores scale while saving costs.

Key Features:

• Product Customization: Add unlimited variant options (size, color, text fields, swatches) without coding.

• Upsell & Bundle Engine: Create “Frequently Bought Together” offers and volume discounts.

• Form Builder: Build contact forms, wholesale applications, and survey forms.

• Discount Booster: Run BOGO, flash sales, and cart countdowns.

Why Italians love AeroApps: Fashion and luxury brands need customization. AeroApps allows stores to offer made-to-order items, personalized designs, and bundled gift sets without hiring developers.

2. Oberlo (Dropshipping Simplified)

For Italian stores sourcing from global suppliers, Oberlo automates importing products and fulfilling orders. It’s especially useful for lifestyle and gadget niches.

3. Judge.me (Product Reviews)

Italian buyers rely heavily on reviews, especially for luxury items and high-ticket purchases. Judge.me collects and displays reviews with photos and SEO snippets to increase trust.

4. Klaviyo (Email & SMS Marketing)

With Italians checking emails daily and SMS remaining popular, Klaviyo helps brands nurture relationships. It supports abandoned cart flows, loyalty emails, and seasonal promotions.

5. Yotpo (Loyalty & UGC)

In fashion-driven Italy, loyalty programs and social proof are vital. Yotpo powers customer reviews, referral discounts, and reward programs that keep shoppers engaged.

6. Plug in SEO (Search Engine Optimization)

SEO matters when competing against Amazon and Zalando in Italy. Plug in SEO audits your Shopify store for meta tags, broken links, and speed issues — helping you rank better on Google Italy.

7. Tidio (Live Chat & Chatbots)

Customer service expectations are high in Italy. Tidio combines live chat with chatbots that support Italian and English, helping merchants answer queries instantly.

8. Loox (Visual Reviews & UGC)

For visually oriented shoppers, especially in fashion and home décor, Loox collects photo reviews and turns them into social proof galleries.

9. ReConvert (Checkout Upsells)

Italy’s ecommerce conversion rate averages 1.5–2%, so every extra sale counts. ReConvert customizes the thank-you page with upsells, cross-sells, and time-sensitive offers.

10. Omnisend (Omnichannel Marketing)

Omnisend helps Italian brands run email, SMS, and push notification campaigns from one dashboard. With GDPR compliance built-in, it’s safe for EU-based stores.

Choosing Apps for Italian Ecommerce Stores

When picking Shopify apps in Italy, consider:

• GDPR & EU compliance (apps must store data securely).

• Multi-language support (Italian + English for tourists and expats).

• Customization for fashion & luxury (essential in Italy’s leading niches).

• Mobile optimization (over 65% of e-commerce in Italy happens on mobile).

Why AeroApps Tops the List

While every app here adds value, AeroApps is the most versatile for Italian Shopify stores. By combining product customization, upselling, bundling, and discount campaigns in one suite, AeroApps saves both time and money — crucial for merchants competing with big players in fashion, luxury, and lifestyle.

Instead of paying for 4–5 separate apps, AeroApps provides a single, streamlined solution that Italian businesses can trust.

Conclusion

Italy’s ecommerce landscape is thriving, and Shopify apps are essential to compete in crowded markets. From Oberlo for dropshipping to Klaviyo for email marketing, the right apps improve everything from conversions to customer loyalty.

But if you want an all-in-one toolkit tailored for growth, AeroApps is the clear choice. Its flexibility in handling product customization, upselling, and marketing automation makes it the #1 Shopify app for e-commerce stores in Italy.

Whether you’re launching a boutique in Milan, a handmade craft store in Florence, or a tech shop in Rome, the right apps can elevate your Shopify store — and AeroApps should be the first one you install.