5+ Best Shopify Dropshipping Email Marketing Apps for 2025

Email marketing is still one of the highest-ROI channels for ecommerce businesses. For Shopify store owners, choosing the right shopify email marketing app can be the difference between a thriving customer base and a silent subscriber list.

But with so many Shopify email marketing apps available, how do you pick the best one?

We’ve tested the top contenders to help you find the best Shopify email marketing app for your store—whether you’re a beginner launching your first campaign or scaling an established ecommerce brand.

Why Email Marketing is Essential for Shopify Stores

Before we dive into the list, let’s get one thing straight: email marketing is more than just newsletters. It’s a powerful tool for increasing conversions, recovering abandoned carts, building customer relationships, and boosting repeat purchases.

Yes, Shopify email marketing is not only “any good”—it’s one of the most efficient and scalable marketing strategies you can implement. But to run email campaigns on Shopify, you’ll need to install an app that can integrate with your store and offer the right mix of automation, templates, segmentation, and analytics.

So what is the best email marketing for Shopify? Let’s explore our top picks.

1. Omnisend – Best Shopify Email Marketing App for Overall Value

If you’re looking for the best Shopify email marketing app that balances features, pricing, and usability—Omnisend is hard to beat.

Why we recommend Omnisend:

• Intuitive UI with minimal learning curve
• Seamless integration with Shopify
• Great for both email and SMS marketing
• Highly customizable automation workflows

Key Features

• 250+ Prebuilt Email Templates
  Start fast with a wide variety of professionally designed templates you can easily tailor to your brand.
• Email & SMS Integration
  Use Omnisend to run both email and SMS campaigns from one dashboard.
• A/B Testing
  Fine-tune your subject lines, CTAs, or content to maximize performance.
• Popups & Signup Forms
  Convert website visitors into email subscribers using targeted forms and popups.
• Product Reviews Integration
  Encourage social proof by collecting and showcasing customer reviews directly in your emails.

Pricing

• Free Plan – 250 contacts, 500 emails/month
• Standard Plan – from $16/month for up to 500 contacts
• Pro Plan – from $59/month for 2,500+ contacts

Pricing scales based on your contact list, but Omnisend provides a handy calculator to forecast your monthly cost.

Best for: Stores of all sizes, from startups to scaling ecommerce brands.

2. Automizely – Best for Multi-Channel Automation

Automizely, by AfterShip, is more than just a Shopify email marketing app—it’s part of a broader suite of ecommerce tools. If you’re already using AfterShip for order tracking or returns, Automizely makes a natural addition.

Notable Features

• Drag-and-Drop Editor
  Build beautiful, mobile-responsive emails quickly.
• Automation Flows
  Set up welcome emails, abandoned cart reminders, and upsells with ease.
• AI Product Recommendations
  Dynamically suggest relevant products to boost AOV.
• A/B Testing & Segmentation
  Improve your targeting and messaging with data-backed decisions.

Pricing

• Free Plan – 3,000 emails for up to 300 contacts
• Essentials – from $11/month
• Pro – from $119/month
• Premium – from $179/month

Pricing increases with your contact list, but even the lower-tier plans unlock powerful automation.

Best for: Merchants who use multiple AfterShip apps

3. Yotpo Email – Best Pay-As-You-Go Email App

If you’re after flexibility, Yotpo’s email app stands out with its unique pay-as-you-go pricing model. Unlike most shopify email marketing apps that lock features behind premium plans, Yotpo gives you access to everything—regardless of how much you pay.

Features You’ll Love

• Unlimited A/B Testing
  Test different subject lines, designs, or content layouts.
• Advanced Segmentation
  Use predictive data to target specific audience clusters.
• Email + SMS Campaigns
  Reach your audience through multiple touchpoints.
• In-depth Analytics
  Optimize performance based on real-time data.

Pricing

• Free up to 10,000 emails/month
• After that: ~$1.50 per 1,000 additional emails (drops to $1 after 1M)
• SMS: $0.0165 per message

This flexible pricing model is ideal for seasonal stores or businesses with fluctuating sales.

Best for: Budget-conscious merchants or seasonal stores

4. SmartrMail – Best for Simplicity and Speed

SmartrMail is designed to help you send better emails faster. It’s ideal if you want to launch campaigns without spending hours on setup and design.

Highlights

• Customizable Email Blocks
  Easily build product-focused emails with videos, reviews, and dynamic content.
• Unlimited Automations
  From abandoned carts to back-in-stock alerts, cover every key touchpoint.
• Smart Segmentation
  Let the app handle your audience segmentation with set rules.
• AI-Assisted Composing
  Use AI tools to draft and optimize email content faster.

Pricing

• Free – up to 250 contacts, 1,200 emails/month
• Essentials – $14/month
• Pro – $99/month

Over 90% of the features are available in the free plan, making SmartrMail a great entry point.

Best for: Beginners or stores that want fast, effective campaigns

5. Sendivo – Best Native Shopify Integration

Sendivo is one of the few email tools “Built for Shopify,” meaning it integrates directly into your Shopify dashboard. This native experience makes managing campaigns easier without hopping between tools.

Core Features

• Drag-and-Drop Builder
  Build emails with a wide range of elements and layouts.
• Segmentation Tools
  Create targeted messages with ease using list filters and custom rules.
• Forms & Popups
  Capture more leads with custom forms and exit-intent popups.
• Automation Templates
  Access pre-built workflows for common tasks like thank you emails, receipts, and abandoned carts.

Pricing

• Free Plan – 250 contacts, 500 emails/month
• Starter – $14/month
• Growth – $41/month
• Business – $101/month

Every plan includes 165 SMS credits; you can buy more as you grow.

Best for: Users who want seamless Shopify-native experiences

6. Shopify Email – Best Free Option for New Stores

Does Shopify have its own email marketing platform? Yes—and surprisingly, it’s quite good for what it offers.

Shopify Email is a lightweight, native tool built into your Shopify dashboard. While it lacks the bells and whistles of more advanced apps, it’s an excellent starting point.

What You Get

• Basic Email Campaigns
  Send product highlights, promotions, and cart recovery emails.
• Segmentation from Shopify Data
  Use customer data directly from your store to target campaigns.
• AI Tools
  Automatically generate subject lines and content suggestions.

Pricing

• Free for first 10,000 emails/month
• $1 for every additional 1,000 emails

There’s no contact limit, and you pay only for usage.

Best for: New merchants or simple stores

7. Klaviyo – Best for Enterprise-Grade Features

Klaviyo is a powerhouse in the ecommerce marketing space. If you’re running a high-volume store and need advanced segmentation, predictive analytics, and multi-channel capabilities, Klaviyo delivers.

Enterprise-Level Features

• Advanced Segmentation & Personalization
  Build complex automations using deep customer data.
• 350+ Integrations
  Seamlessly work with your existing ecommerce tools.
• AI & Machine Learning
  Get smart insights, send-time predictions, and campaign recommendations.
• Full Funnel Marketing
  From email and SMS to social media ads and push notifications.

Pricing

• Free – Up to 250 contacts
• Email Plan – From $20/month (up to 500 contacts)
• SMS Plan – From $15/month

It’s one of the pricier options, but worth it for serious marketers.

Best for: Established Shopify stores needing deep insights and personalization

Can You Send Marketing Emails with Shopify?

Yes, you absolutely can send marketing emails with Shopify. Whether you use Shopify’s built-in email tool or one of the many powerful Shopify email marketing apps available, you can run promotional campaigns, automate flows, and connect directly with your customers from your store’s backend.

Final Verdict: Which is the Best Shopify Email Marketing App?

So, what is the best email marketing for Shopify?

While the best choice depends on your specific needs, Omnisend stood out in our testing for its:

• Wide range of features
• Easy-to-use dashboard
• Reasonable pricing
• Excellent Shopify integration
• Scalability for stores of all sizes

Whether you’re just starting out or scaling fast, Omnisend offers a balance of power and simplicity that makes it the best email marketing app for Shopify in 2025.

Summary Table – Shopify Email Marketing Apps