Shopify Infinite Options: A Complete Guide for Merchants 2026

What Are Shopify Infinite Options?

Shopify Infinite Options allows you to bypass Shopify’s native variant limits by giving merchants the ability to create unlimited customizable product options. Typically, Shopify caps product variants to 100 per product, with only 3 options (like size, color, material). But with Infinite Options, you can offer an endless number of custom options for your customers to choose from.

Whether it’s adding text boxes for engravings, checkboxes for color variations, or price modifiers for additional features, Infinite Options helps merchants unlock new opportunities for product customization and customer personalization.

Why Do Shopify Merchants Need Infinite Options?

Shopify’s standard product variant system is restrictive for stores offering products with a wide variety of customizations. Merchants who need more than the basic options available can find themselves struggling to offer a personalized experience. Infinite Options solves this problem by giving stores the flexibility to:

• Add unlimited custom fields (checkboxes, text inputs, dropdowns, swatches, etc.) 
• Provide product add-ons, such as gift wrapping, engraving, or subscription services 
• Avoid the confusion of too many variants, keeping the product catalog simple while offering more customization. 

How Does Shopify Infinite Options Work?

Infinite Options work by using line item properties instead of the traditional Shopify variant system. This means instead of creating multiple variants for every possible combination of product options (which can quickly exceed Shopify’s limits), you can let customers select custom options that are captured in the checkout.

Key Features:

• Custom Fields: Add fields like text boxes, dropdown menus, checkboxes, or color swatches to each product. 
• Pricing Modifiers: Set prices for each custom option (e.g., adding $5 for engraving). 
• Conditional Logic: Show or hide certain fields based on previous selections (ideal for bundling and gift options). 
• Simple Setup: Install the app, configure your options, and apply them to products. 

Example Scenario:

Imagine you’re selling custom t‑shirts. With Infinite Options, customers can:

• Choose their size and color 
• Select the type of print (text, graphic, or both) 
• Provide custom text for the t‑shirt (e.g., a monogram) 
• Opt for gift wrapping at an additional cost 

Step‑by‑Step Setup Guide for Shopify Infinite Options

Setting up Infinite Options is simple and doesn’t require coding skills. Here’s how to do it:

1. Install the Infinite Options App

Head over to the Shopify App Store, find Product Variant Options, and click “Add app.” Once installed, it will appear in your Shopify admin.

2. Create Option Sets

From the Product Variant Options dashboard, click “Create Option Set.” Choose the product you want to add options to and start adding fields like text boxes, checkboxes, and dropdowns. You can name each option (e.g., “Custom Engraving,” “Gift Wrapping,” etc.).

3. Assign Options to Products

Once you’ve created your option set, assign it to specific products. You can choose to apply it to all products or only certain ones.

4. Customize Pricing and Required Fields

For each option, you can set a price modifier. For example, charging $5 for gift wrapping or $10 for a custom engraving. You can also make certain fields required, ensuring customers complete them before checkout.

5. Test Your Setup

Make sure to test how the options appear on product pages and how they display at checkout. You can preview the options on the product page and make adjustments as necessary.

10 Ways to Use Shopify Infinite Options to Boost Sales

1. Customizable Gifts

Allow your customers to personalize gifts by offering engraving or special messages. Custom gift options are a great way to increase AOV (average order value).

2. Build‑Your‑Own Bundles

Create custom bundles where customers can select products to include. This works well for items like gift boxes or subscription services.

3. Subscription Packages

Offer subscription services by adding recurring options. Customers can opt for weekly, monthly, or quarterly deliveries, increasing lifetime value.

4. Personalized Apparel

Offer t‑shirts, hoodies, and other apparel with text or design customization. Personalization helps customers feel more connected to the product.

5. Customized Jewelry

Let customers choose engraving and material options for jewelry items. Adding custom text or initials makes the product unique.

6. Gift Wrapping and Custom Packaging

Enable gift wrapping options at checkout to cater to holiday shoppers or last-minute gifts.

7. Digital Products with Custom Options

For digital products like eBooks, let customers choose formats, covers, or other personalization before purchasing.

8. Add‑Ons and Upgrades

Offer optional add‑ons (e.g., extra battery packs, protective cases) with products. Infinite Options lets you set dynamic pricing for each.

9. Customizable Furniture

For stores selling furniture, let customers choose fabric, color, and dimensions.

10. Event Tickets with Custom Choices

For events, offer customers the option to select dates, seats, or VIP upgrades.

Shopify Infinite Options vs. Other Product Options Apps

While Infinite Options is one of the most popular choices, it’s important to understand how it stacks up against other Shopify apps like Product Options by HulkApps and Variant Option Product Options.

Here’s a quick comparison:

Common Pitfalls and Best Practices

Pitfalls to Avoid:

• Too Many Options: While Infinite Options offers unlimited choices, don’t overwhelm your customers with too many options. It can lead to decision fatigue. 
• Theme Compatibility: Ensure your theme supports Infinite Options. Most modern Shopify themes work fine, but always test first. 
• Overcomplicating Product Pages: Keep the product page simple and clear. Don’t clutter the page with too many choices. 

Best Practices:

• Use clear descriptions for each option. 
• Group options logically to avoid confusion. 
• Test your checkout process thoroughly to ensure a smooth experience for your customers. 

Frequently Asked Questions (FAQ)

1. Does Infinite Options affect my store’s speed?

No, Infinite Options works efficiently and doesn’t significantly impact page load times. However, always test your product pages after installation.

2. Can I sync inventory with Infinite Options?

No, Infinite Options does not sync inventory directly because it uses line item properties. However, you can use Shopify’s inventory tracking for the products themselves.

3. How does pricing work with custom options?

You can set pricing modifiers for each option. For example, adding $5 for a custom engraving. These modifiers are added to the product price at checkout.

4. Is Infinite Options suitable for all products?

Infinite Options is ideal for products that require customization. It works well for apparel, accessories, bundles, and digital products.

5. Can I use Infinite Options for bundles?

Yes, you can use Infinite Options for bundle creation by allowing customers to select multiple products or product features from a list.

Conclusion

Shopify Infinite Options unlocks the potential for greater product customization, helping you bypass the limits imposed by Shopify’s variant system. Whether you’re selling personalized items, offering bundles, or allowing customers to customize their purchases, Infinite Options provides the flexibility to deliver a truly unique shopping experience. By following the simple setup steps and using the best practices outlined in this guide, you can easily integrate Infinite Options into your Shopify store and boost sales.

Boost Your Shopify Store with AeroApps!

If you’re looking for a complete toolkit to enhance your Shopify store and easily add product options, we highly recommend Aero Product Variant Options by AeroApps. This intuitive, no-code tool allows you to effortlessly add unlimited product options, swatches, and custom fields to your Shopify store—without needing to touch any code.

Explore AeroApps on Shopify

Start building your customizable product pages and boosting conversions today!